Lot 655 Dα

Andy Warhol's Perrier series was produced for an advertising campaign in 1983 and was so successful that the agency won the Grand Prix de l'Affiche Francaise for the advertising poster in the same year. Perrier was one of the product motifs Warhol reworked for advertising contracts in newspapers and magazines as well as posters. He made over 40 works for the mineral water company which, like his Campbell's Soup or the Brillo boxes, represented the part of his artistic production which depicted everyday consumer products in unconventional forms. The works which arise from this context illustrate his unique method of demonstrating the process of printing. Charateristically, the outlines of the bottles were separated from the layers of colour, so the iconic Perrier bottle appears dissolved of contour and colour.
Danto interpreted the conceptionalisation of the printing process as a metaphor for America, with its wealth, industry and in particular the simultaneous conflicting desire for innovation with conformity. (cf. Arthur C. Danto, Warhol und die Politik der Drucke, in: Frayda Feldman, Jörg Schellmann (ed.), Andy Warhol Drucke, Munich 1997, p. 29)

Perrier used Warhol's design again in 2013 with a limited edition mineral water bottle.